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Mykilim teams up with Wolf & Badger for a “phygital” NYC Market experience


Following 2K19 announcement, Mykilim and Wolf & Badger joined forces to bring an immersive brand experience mixing physical and digital retail to Wolf & Badger NYC’s store on Feb 9th!

Visitors to the Mykilim x Wolf & Badger NYC Market will be able to try on handbags at the event and shop it through Wolf & Badger website, throughout the space directing shoppers to the dedicated Mykilim e-commerce storefront on Wolf & Badger.

The event will also feature an installation seeking to bring the Mykilim Black & White Capsule Collection to life, including a series of gifts. Visitors will have their photo taken on-site will be able to win it at the end of the day a pouch.

The contest will give visitors the chance to win other gifts, Moroccan traditional products, Accessories …

“The continued collaboration with Wolf & Badger allows us to announce another event on February, that will take place in London and marked by “Personalization” workshop!

“By joining Wolf & Badger we found a partner that will help us create Phygital experiences in the heart of New York City and after in London, reinforcing our commitment to a consumer first strategy,” said the founders, Mehdi, Alice, and Mustapha.

The brands will further celebrate the event with a limited-edition product drop bringing an exclusive collaboration to Wolf & Badger.


The Mklm x Wolf & Badger NYC Market will be open to the public from Saturday, February 9th at the SOHO store: 95 Grand St, New York City.