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Mykilim teams up with Wolf & Badger for a “phygital” London Market experience

After NYC Event , Mykilim and Wolf & Badger rejoined forces to bring an immersive brand experience mixing physical and digital retail to Wolf & Badger London’s store on Feb 17th!
Visitors to the Mykilim x Wolf & Badger London Market will be able to customize their handbags with an exclusive workshop help by the designer of Mykilim. Customer will be able to test Handbags at the event while discovering Wolf & Badger amazing selection of designers brands and shop it through Wolf & Badger website. Wolf & Badger team will direct shoppers to the dedicated Mykilim e-commerce storefront on Wolf & Badger.
The event will also feature an installation seeking to bring the Mykilim Black & White Capsule Collection to life, including a preview of AH20 Collection.
The Event will give visitors the chance to customize their handbags for free with monogramming and painted sketch on leather by the Designer of the brand.
“By joining Wolf & Badger we found a partner that will help us create Phygital experiences in the heart of New York City and now in London, reinforcing our commitment to a consumer first strategy,” said the founders, Mehdi, Alice, and Mustapha.
The Mklm x Wolf & Badger London Market will be open to the public on Sunday, February 17th at the King Cross store: Coal Drops Yard, Stable St, London N1C 4DQ, Royaume-Uni