The TADAMOUNE (which means “solidarity” in Arabic ) SS20 Collection transposes one of our strong beliefs: “Good Design Transcends Language and Boundaries,” - this collection depicts a message of light and power for everybody.
This Collection is a new start for change, 3 new colors for power and spread light for everybody.
The fanfold handbag is back and more than ever the must have of the season. We also want to reinforce our position and involvement for social change within our our TOGETHER initiative.
Together for change
TOGETHER, more and more - We stand in solidarity with our community and partners to seek equality.
The main question is: How can we be better? How can we do better for each other?
We believe that we are stronger and smarter together joining forces for justice and equality and learn how can we be the bridge to ending racism.
Mykilim aimed to “reconnect people to culture” : Culture takes diverse forms across time and space.
This diversity is embodied in the uniqueness and plurality of the identities of the groups and societies making up humankind. As a source of exchange, innovation and creativity, cultural diversity is as necessary for humankind as biodiversity is for nature.
By our TOGETHER initiative are donating 10% of our earning to the following cause :
- @NAACP to fight racism
- @FeedingAmerica 's Coronavirus Response Fund
- For our local artisans in Morocco
Through “TOGETHER Initiative” we want to act and reinforce as a brand, our strong commitment for cultural diversity, gender equality, human rights while joining forces when people are struggling worldwide pandemic and social injustice.
For you, for us, for them,