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NYC – London : Two amazing events for a successful “Phygital” experience!

Taking over two amazing city in the world and sharing moments with the Mykilim community – That’s what Mehdi, Mustapha and Alice did by replicating an event model in New York and then in London during the Fashion Week in February 9th and February 17th. The unique character of the brand was transposed to a physical event realized in partnership with Wolf & Badger store to deliver a unique and personal experience in each of these big cities with amazing people.



Mehdi and Mustapha Benosman the twins brother and also the founders of the trio of the brand presented the Capsule Collection Black & White and a preview of the SUMMER Collection. The bags presented were:

The iconic Alouane Bag in Blue, Yellow, Orange and Green as well as its version in Black & White. The Alouane bag is composed of Full grained leather ( Cow ) and old Kilim ( hand-woven Berber rug ) seduces by its practicality: Carried as a cross body, on the shoulder, or hand pouch style ideal on business trip, leisure and evening – The famous Bucket bag and the Handira ( wedding blanket ) Black and white, the pouch or the Cylinder bag, new piece of this capsule collection.

 mykilim event in New York

The Event made it possible to unveil a part of the FW19 Collection which will be available the next fall, two bags caught the attention of our guests; the Tarboush and the Moustatil model! Be comfortable and original with these new bags!

Mehdi and Mustapha also had the honor of having the incredible and talented Rocky Barnes and Matthew Cooper her husband and talented photographer to introduce them the New Collection. We have more surprises to tell you about this amazing meeting… Stay tuned!

Our Friends and partners since the beginning in the US were also here, like Bryan style, Miguel and the beautiful Kiara “ Miss Universe Puerto Rico 2018 “ and Gabriel. Bryan and Miguel are talented photographers and stylists with whom we had the chance to collaborate with several times for editorials magazine and creative shootings. Myriem Himmich, talented photographer and Samia ( @thelslstory ) also participated in this event.

This event was the first of a long series in the United States, where one of the founders, Mustapha, settled for almost a year now. “ When we announced the Cap 2K19 we had stated our desire to develop creative collaborations and offer more event on a phygital model, so we are thrilled to have open the calendar with this amazing New York Event “ said, Alice, Mehdi and Mustapha.


The Event in London was place under the sign of the customization!

Alice, Co-founder and “ Chief Creative Officer “ of the brand animated a customization workshop on leather.

This event took place within the Wolf & Badger Store of Coal Drops Yard, a new restaurant, store area located 10 minutes from King Cross train station.

The Black & White collection was presented as well as the main pieces of the Brand’s next FW19 collection.

The promise of an interactive and immersive event was held by setting up for a free customization workshop on leather.

The participants discovered in a first place the drawing techniques on paper to get acquainted with the mediums used ( POSCA, painting on leather with a brush ) then start painting over the pouch.

«  This experience allowed us to create a special relationship between our creation and our guests. The drawing experience on leather can trigger self-confidence because you have to start without a net in an unusual practice! The whole first part was dedicated to handling and trust in itself – Such an unique experience! “ Says Alice – “ There was no level of design required to participate in this workshop – everyone was free to participate”, add Mehdi and Mustapha.

This Event experience will be replicated in the future.

Video retracing the highlights of the customization workshop at Wolf & Badger in London:

MYKILIM will come back very soon for upcoming events between Paris, New York, Rabat, Casablanca and London!

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