Our commitment for good
An ethical and eco-responsible brand is driven by respect for its workers and respect for the environment. MYKILIM holds its values at the core of these concerns. This involves an on-going reflection on the best practices for the conception of the different collections, the management of manufacturing delays and the maintenance of an economically attractive model for our consumers
We design one of a kind handbags directly inspired by Moroccan ancestral know how and raw materials.
Our team creates timeless bags that will empower the next generation. We are re using local raw materials such as old carpet (called Kilim) and leather offcuts to give them a second life as a classy bag.
During the last decade, Moroccan artisan have struggled with local challenges regarding urban migration. It was difficult to pass their knowledge to the next generation. Therefore we placed their talent at the heart of our brand - We want to empower them and highlight their amazing craftsmanship work.
MKLM's day to day commitment is to ensure a sustainable product lifecycle while creating social impact.
1. Produce responsibly
Collaboration and implication: the creation / conceptualization
In France, the designs are imagined and drawn by the co-founder of the brand. She takes inspiration from research studies, market analysis, and a perpetual desire to meet expectations of those who are in love with the brand.
In Morocco, every designed collection is handed over, explained and readapted in a direct connection with the brand’s head workshop manager.
The point of view of the “conceptor“ - the artisan – matters enormously in the production of each collection. He defines, in collaboration with the designer, what is feasible in terms of technicality, raw materials provided and deadlines. As a matter of fact, depending on the collection, material such as Kilim (hand-embroidered Berber carpets) can be thicker, less malleable. Thus, a strong collaborative relationship between the designer and the artisan is crucial for the conception of every MYKILIM collection. It is a relationship of mutual respect and trust.
Choice of materials: ethical and responsible
MYKILIM reuses, in majority, materials that have already had a first life:
• Kilims, those hand-embroidered carpets, are often more than a hundred years old
• The leather often originates from discarded pieces of leather.
This approach is a “win-win” concept because it allows merchants to sell what they are unable to unload off to large retailers or manufacturers ( leather in particular ), and it allows artisans to offer a second life to their beautiful old carpets whose sizes may not fit with their clientele’s demand or when they are partially worn down.
The history of the brand and the future we are offering their materials is a source of satisfaction for them because it allows them to be implemented in a different approach that highlights their trade.
2. Quality over quantity
MYKILIM sells bags and accessories at a reasonable price for its customers:
Our MYKILIM bags retail on average from 89€ to 450€. The quality of the product is at the core of our concerns, and we can guarantee the respect of high-standard working conditions and the respect for human rights, all while promoting the local craft industry.
The MYKILIM collections are manufactured in small quantities in the form of “capsule” collections. Sold in P to P (Direct to consumer) through our website, the brand consequently saves up on fees that would be linked to a physical location, which helps us sell bags and accessories at an affordable price without sacrificing the quality.
The sale in a physical location is done though concept stores or department stores. We are aware that it is still important for some of our clients to be able to see and touch our products, and to discover our MYKILIM pieces in the physical form.
In this case, the bags are sold at the exact same price that you would find on the website because the resellers buy our collections at source, at “wholesale” price: minimum quantities enable us to respect the cost production, the margin allocated to the brand and helps us to guarantee the resale of our brand at the recommended price by MYKILIM.
The margin achieved by the brand is utilized to the benefit of the development of our collection, to help expand our workshop and to hunt for new raw materials.
When you shop a MYKILIM piece, you are participating in an ethical and eco-responsible approach, all while acquiring from a bag or an accessory that is unique.
3. Accessible and reasonable
Quality is the key to product longevity and is carefully considered for each product hand-in-hand with design. Every piece in our collection meets a quality standard defined by craftsmanship, integrity, and best-in-class materials.
Manufacturing in small quantities to benefit the quality of the product are the types of leitmotivs that our team is dedicated to. This helps us to preserve an ethical and eco-responsible model, but also to make each bag and accessory more accessible in terms of pricing.
On average, a MYKILIM bag costs between 80€ to 120€ in production, this includes:
The purchase of raw materials:
• Pieces of leather (the price may vary depending on the market) – where? At the source in Fez or from local merchants in close proximity to our workshops
• Kilims or local carpets (between 100€ to 300€ for one carpet) - where? In Marrakech mostly, from our partners like LaHandira or in different stalls in the surroundings of the red city - which is improvised based on Kilim carpet shipments.
The manufacturing/conception of our products highlights the talent of artisans. They retrieve the raw materials that we previously sourced in order to be assembled.
At the beginning of every projected collection of bags and accessories, the workshop manager provides us with a quote that relates to the amount of working time, and necessary labour and the machinery he might need.
We are frequently investing in new machinery for the workshop so the artisans can create certain designs. It is a “win-win” investment that meets our demands and increases the artisans’ manufacturing capacity. For example, for the production of our bucket bag, we needed to buy a higher performing machine in order to create its base.
The MYKILIM artisans’ workshop is located next to a woodworking workshop. Sometimes, for the conceptualization of a prototype, the workshop manager will order a wood pattern, as it was the case with our bucket bag.
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